Suzie Nguyen tackles multi-platform marketing in what may seem like unconventional ways. This comes as no surprise to those who know the Portland, Oregon native who is now leading the London office of brand experience pioneer Optimist Inc. She began her postgraduate career as a research chemist by day and marketing brand ambassador by night. Ironically enough, it was soon after being published in the Journal of Radioanalytical and Nuclear Chemistry, that Nguyen decided to concentrate on marketing and joined Optimist full-time as one of the agency's first employees. 

After six years spearheading Optimist's groundbreaking approach to brand experience in LA, with clients like Nike, Jordan and Google, it seemed a natural progression for Nguyen to open Optimist's first international location in London. Since opening in London, Nguyen has kept Optimist at the forefront of brand experience with the philosophy that her work should move a consumer to connect with a brand emotionally and generate a human experience. With this point of view, she has built an exceptional client roster and helped Optimist gain a foothold across Europe; with offices in Amsterdam, Berlin, Hamburg, and Prague opening since she landed in London. 

While Nguyen continued to organically develop her core business with Nike and Google in London, she also was a leading contributor to key wins for Optimist in Europe such as being named creative AOR for SKODA; and brand experience partner for food delivery platform UberEats. The Optimist Europe team continues to attract noteworthy clients because of their ability to see the world through the lens of experience and their outstanding roster of creative talent.