The objective of the Euroleague Basketball Summit is to gather EuroLeague and EuroCup executives and commercial staff to address various business topics with relevant actors from the sports business industry. With a curated selection of guest speakers, the event will allow the attendees to share their experience and expertise, making it a hub for knowledge and best practices.

For the first time, the EB Business Summit will be held over two consecutive days, and will host a mix of guest speeches, presentations, panels and private workshops. Throughout the event, the attendees will have the opportunity to learn from key leaders in the sports and entertainment business and to share with each other the challenges and opportunities that they face on a daily basis. 

The Summit also anchors networking sessions for its guests.